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Trademark Ecosystem Report

Check out my recent article  in the April 2020 edition of Electronically In Touch on the Trademark Ecosystem Report. Electronically In Touch is the official e-newsletter and blog of the Young Lawyers Section of the New York State Bar Association. The article takes a look at a recent study on the trends in trademark law, in-house practices, and intellectual property infringement.

Negotiating Subsidiary Rights in Book Publishing Deals

The right to publish a book isn’t the only right that authors can grant to a publisher or retain for themselves. Authors may also grant or retain subsidiary rights in the book. A subsidiary right is the right to publish or produce the book in other formats, such as e-books, audiobooks, films or television shows, and more. This post details some of those rights and gives authors and literary agents insights on how and when to negotiate those clauses of a book publishing deal.

In reality, it is often very hard for an author to retain these rights for himself or herself entirely. As such, the author may be more successful negotiating for a larger split in the profits from these rights. 

Television and Film Rights

Any author in this day and age knows that there is just as much, if not more, money to be made in adaptations than there is in book sales alone. As such, authors generally want to retain as many adaptation rights as possible, and the publisher will generally propose broad language that grants them a broad right to sell all the adaptation rights.

In particular, movie and television adaptations have a strong potential to earn authors a lot of money on top of their book royalties. Because these adaptations have such high earning potential, most publishers will want this right. However, some authors are successful in arguing that they should retain this right, especially if the publisher has never licensed a book to a production company or network before or if the author is represented by a literary agency with connections to movie and television producers, studios, or networks.

An author with a skillful literary agent may be better poised to exploit these rights than a publisher with little experience in the film and television industry. Many reputable literary agencies have special agents specifically charged with exploiting the subsidiary rights of the authors represented by those agencies. That being said, reputable publishing houses often have similar employees who are specifically charged with exploiting the subsidiary rights of the books they publish. It is important for authors to discuss this topic with their literary agent and their publisher to determine what arrangement is best.

E-books, Audiobooks, and Other Formats

There is also a large market for e-books and audiobooks that can be easily exploited as a secondary source of income for authors. As such, book publishing contracts will also regulate whether the author grants or retains the right to exploit the book as an e-book, audiobook, or in some other format.

Audiobook services like Audible are eager to increase the size of their audiobook library and are generally willing to buy almost any published book they can. However, many large publishers are allocating resources to exploiting audiobook rights in-house. These publishers may demand that the derivative right in audiobooks be granted, so the publisher can produce the audiobook in-house and distribute it within existing channels. In such cases, it is likely in the author’s best interest to allow the publisher to do so. Alternatively, an author may be represented by a literary agency with expertise and experience in the area of licensing books to e-book and audiobook companies. In such instances, it may be in the author’s best interest to retain these rights, so his or her literary agent can exploit those rights on his or her behalf. It is important for authors to discuss this topic with their literary agent and their publisher to determine what arrangement is best.

Merchandising

T-shirts, bobbleheads, posters, trading cards, bookmarks, and stationary are all common items on the shelves of bookstores. Frequently, these items feature characters and trademarks licensed from popular books. The authors of these books receive royalties on the sale of those items.

Successful authors that have retained the right to license their characters and trademarks to third parties may seek representation by a licensing agency. Licensing agents have a role similar to literary agents in that they receive a portion of the profits earned on deals that the licensing agent locates and negotiates on the author’s behalf. Licensing agents have connections to retailers, designers, developers, and other merchandisers that are looking for the latest craze to put on their t-shirts, video games, board games, and other products. These relationships make the licensing process easier to execute.

Similarly, many literary agencies and publishers have in-house teams that are tasked with locating interested merchandisers and negotiating merchandise licensing deals on the author’s behalf. Others may rely on third-party licensing agencies. Authors should discuss this matter with their literary agent and publisher to determine who is best suited to exploit these rights in a way that maximizes the author’s potential profits.

Drafting Subsidiary Rights Clauses

From a copyright law standpoint, all these licensing opportunities are considered derivative works. The right to make an adaptation is known as a derivative right. Here is an example of a broad adaptation clause that most benefits the publisher:

Author grants Publisher the exclusive right to sell, license, and otherwise exploit the derivative rights in the Work throughout the world during the full term of copyright and any renewals and extensions thereof except as provided herein.

By using the broad term “derivative rights,” the publisher receives the right to exploit the book as a motion picture, radio play, television show, audiobook, theatrical play, and any other possible format. Thus, it would benefit the author to negotiate this broad “derivative rights” language down to more specific, narrower terms that exclude specific adaptations which the author hopes to exploit himself or herself. If the author seeks to retain certain derivative rights for himself or herself, it is best to explicitly state that in the contract. If the author and the publisher will split the profits obtained from exploiting certain derivative rights, it is best to also explicitly state that in the contract. For example:

Author shall retain the exclusive right to sell, license, or otherwise exploit the Work as an e-book and an audiobook throughout the world during the full term of the copyright and any renewals and extensions thereof except as provided here.

Author grants Publisher the exclusive right to sell, license, or otherwise exploit all other derivative rights in the Work in all other formats, excluding e-books and audiobooks, throughout the world during the full term of the copyright and any renewals and extensions thereof except as provided herein. All sums from the sale of these rights or materials produced under those rights shall be divided so that the Author receives fifty percent (50%) of the net amount received.

It is important for the author to negotiate who has control over these rights and what the author’s royalty will be. Typically, the publisher will seek the sole right to negotiate and sign contracts in regard to subsidiary rights. However, a skilled literary agent will negotiate terms more favorable to the author.


This series informs authors, literary agents, lawyers, publishers, and other interested readers about the basics of book deals. It provides tactics and tips to be used when negotiating a book deal. It consists of three parts that cover negotiating the following topics:

  1. Registering Trademarks and Copyrights
  2. Exclusivity and the Grant of Rights
  3. Subsidiary Rights

Check back each week for the newest post or subscribe to the newsletter on bobbydesmond.com to get it sent directly to your email inbox.


About: DJ turned JD highlights the latest legal updates in the entertainment and media industries, intellectual property, the internet and social media. The blawg is compiled and curated by Bobby Desmond. After working as a radio personality, Bobby attended the University of Florida Levin College of Law in order to pursue an in-house legal career at an entertainment or media corporation. He has interned at PBS with America’s Public Television Stations in Arlington, VA and at AMC Networks in New York, NY. He graduated in May 2018 and passed the New York Bar Exam in July 2018.


Registering Trademarks and Copyrights in Book Publishing Deals

Once an author lands a book deal, negotiations begin. Typically, these negotiations start with a preliminary discussion between the author and the publisher about the terms of the book publishing contract. The publisher then memorializes the details of that discussion in a memo. This memo generally includes details about the grants, royalties, and any options for future books. Then, the publisher drafts the contract based on their standard book publishing contract.

There are many terms and clauses in the standard book deal that need to be renegotiated and redrafted to be more favorable for the author. These negotiations are done by the publisher and the author’s literary agent or lawyer and their trademark lawyer. Most often, the author’s literary agent or lawyer will review the contract and make changes called redline edits. The publisher will then review these changes and decide whether it accepts them or not. Typically, this process will go back and forth for a couple rounds until both sides are happy with the deal.

This series informs authors, literary agents, lawyers, publishers, and other interested readers about the basics of book deals. It provides tactics and tips to be used when negotiating a book deal. It consists of three parts that cover negotiating the following topics:

  1. Registering Trademarks and Copyrights
  2. Exclusivity and the Grant of Rights
  3. Subsidiary Rights

Check back each week for the newest post or subscribe to the newsletter on bobbydesmond.com to get it sent directly to your email inbox.


Once a book is finished, an author may be curious as to whether he or she should register the copyrights and trademarks in his or her book, title, and cover design. This post discusses how the book publishing contract regulates copyrights and trademarks. It provides authors, agents, lawyers, and publishers with tips and tactics for negotiating who is responsible for registering trademarks and copyrights.

Copyright Registration

Generally, books are creative works that are protected by copyright law simply by being written. There is no requirement that an author register the copyright in a book. However, authors can seek additional protections and advantages by registering the copyright in their book before submitting their book to publishers. For example, an author that registers the copyright in his or her book can obtain statutory damages and attorney’s fees in federal court. Registration is also seen as prima facie evidence of copyright ownership, if the case does go to court.

Alternatively, the author may choose to rely on the publisher to submit the copyright registration. This does not fully protect the author against the possibility that the book may be plagiarized by a beta reader, editor, publisher, its employees, or some other party that has access to the work before publication. Nor does it protect the author against the possibility that the publisher may forget or fail to properly register the copyright in the book. In such instances, the author will only be able to seek actual damages and profits (excluding attorneys’ fees) which will likely be much less than if the copyright was registered by the author ahead of time.

As many writing blogs point out, it is not necessary for an author to copyright his or her manuscript before sending it out to agents or publishers. Your book is already protected just by being fixed in a tangible medium – in other words, by being written. Hopefully, there is little to no chance that your book will be plagiarized by the friends you ask to read your manuscript or reputable agents and publishers. However, there is a chance that the work could be infringed, and $35 is a small price to pay for piece of mind.

Copyright registration is an easy process, but authors may seek an attorney to complete the registration process properly. Those authors that do choose to copyright their manuscript should beware of online registration services that charge exorbitant fees or suggest paying extra for unnecessary certificates of ownership. Likewise, authors should avoid falling for the myth of the “poor man’s copyright.” Sending yourself a a copy of your manuscript in the mail and keeping the envelope unopened as evidence that you wrote the manuscript before the postmarked date is not a protection recognized by the copyright statute or by U.S. courts.

Trademark Registration

On the other hand, the title and cover design of the book may also be protected by trademark registration and trade dress rights. Typically, authors will not register trademark in their work before publication. Instead, the publisher’s in-house team will register these rights for the author.

In the event that an author does wish to trademark his or her work, such as an author who self publishes, a trademark attorney should be consulted, as the trademark registration process is more difficult and legally technical than the copyright registration process. A trademark attorney can provide authors with a thorough search of the Trademark Electronic Search System and relevant case law to advise an author on the likelihood that their title or cover design will receive protection.

A trademark attorney can also counsel authors on what classes their works should be registered under. Typically, authors will want to register under Class 16 which covers paper and printed products such as books. There may be other applicable classes such as Class 9 which protects audiobooks among other relevant products. In addition to being more confusing than copyright registration, trademark registration is also more expensive. The filing fees alone cost between $225-$400 per class.

Registration by the Publisher

Many authors will decide to postpone copyright registration and allow their publisher to complete the registration process in-house. If the author plans to rely on the publisher to register the copyrights or trademarks in the book, title, and cover, then the book publishing contract should include a clause which states that it is the publisher’s responsibility to do so in the author’s name but at the publisher’s expense before publication.

Separately, the author should ask the publisher to agree to indemnify the author, in case the publisher forgets or fails to properly register the copyrights or trademarks in the book, title, or cover.

Copyright Notice

The book publishing contract should require the publisher to include a notice of copyright in the name of the author in a form, place, and manner that complies with copyright law in the United States and/or wherever the book is published.

Assignment vs. License

An assignment occurs when an author gives up the copyright in the book to the publisher. In other words, the author no longer owns the copyright in the book, and the publisher is now the rightful owner of the copyright. This is most common in scenarios where the author is an employee of the publisher. For example, a journalist whose work is routinely published by a news magazine.

A license occurs when an author grants a publisher permission to use the copyright. In other words, the author retains ownership of the copyright in the book, and the publisher may reproduce, distribute, and sell the book. As such, an author of a book or series should always consult a trained agent or licensed attorney to ensure that the book publishing contract grants the publisher a license to exploit the work, not an assignment of the copyright. It is the agent or attorney’s job to guarantee that the book deal is as favorable to the author as possible in this regard.


About: DJ turned JD highlights the latest legal updates in the entertainment and media industries, intellectual property, the internet and social media. The blawg is compiled and curated by Bobby Desmond. After working as a radio personality, Bobby attended the University of Florida Levin College of Law in order to pursue an in-house legal career at an entertainment or media corporation. He has interned at PBS with America’s Public Television Stations in Arlington, VA and at AMC Networks in New York, NY. He graduated in May 2018 and passed the New York Bar Exam in July 2018.


Why Do Startup Companies Need Intellectual Property Lawyers?

Lawyers play an integral role in helping startups develop rapidly and protect their creations. Startup lawyers have an acute business sense and a desire to truly learn about the business plan, people, and finances of the companies they represent. Startup lawyers also have an in-depth understanding of the different business organizations and all the ways to protect intellectual property rights including patents, copyrights, trademarks, and trade secrets. Startup lawyers can keenly express the differences, benefits, and drawbacks of each business organization and IP category to their client.

Startup lawyers appreciate that new businesses are often tight on cash, but a little money spent now is a lot of money saved and hassle avoided in the future. Startup lawyers can help new businesses properly structure their company, spot potential legal liabilities, and adequately explain why it is always best to have a protect-first, defend-second strategy. As such, startup lawyers are a necessary expenditure that will protect a startup company’s IP by filing copyrights, searching trademarks, prosecuting patent applications, or developing strategies to protect trade secrets in hopes of avoiding expensive litigation in the future.

Once the client has a working foundational knowledge of the available options, the lawyer will help the startup craft an individualized approach that factors in the company’s product or service, the maturity of the company and its entrepreneurs, market conditions, available capital, and competition while also providing the company with flexible solutions that will lead to growth and prevent infringement.

After IP registration has been filed, startups may question the value of these intangible rights. Startup lawyers counsel clients on the fluctuation of the value of a startup’s IP over time, and they assist the client in understanding the cause behind delays in registration and in addressing the cause of those delays. Most importantly, startup lawyers have the knowledge necessary to estimate a rough probability of whether IP rights can be obtained, and startup lawyers have the experience required to create a plan of action in the event that an application is denied.


About: DJ turned JD highlights the latest legal updates in the entertainment and media industries, intellectual property, the internet and social media. The blawg is compiled and curated by Bobby Desmond. After working as a radio personality, Bobby attended the University of Florida Levin College of Law in order to pursue an in-house legal career at an entertainment or media corporation. He has interned at PBS with America’s Public Television Stations in Arlington, VA and at AMC Networks in New York, NY. He graduated in May 2018 and passed the New York Bar Exam in July 2018.


 

New Lawsuits in Traditional and Social Media Law

  • When Life Gave Beyoncé YouTube Snippets, She Made “Lemonade.” The estate of YouTuber Messy Mya is suing the Formation singer for $20 million over three samples used in the music video of Lemonade’s lead single. The United States District Court for the Eastern District of Louisiana recently denied Beyoncé’s motion to dismiss, finding the YouTuber’s estate has sufficiently alleged that “they can recover statutory damages and attorney’s fees” for Beyoncé’s continued willful infringement of the samples. The court elaborated that Beyoncé had not shown that the estate’s requests constituted “redundant, immaterial, impertinent, or scandalous matter” sufficient to strike it from the record.
  • College Football Coach’s Retweet Results in Lawsuit. Sports psychologist Dr. Keith Bell is suing King’s College and the school’s head football coach for copyright and trademark infringement, after the coach retweeted an image of a printed passage from Bell’s 1982 book, Winning Isn’t Normal. The allegedly infringing image was originally tweeted by Northeastern State University’s baseball team, which is not a part of the lawsuit.
  • Breitbart Sued for Borrowing BLM and Brady Photos. In a similar social media inspired lawsuit, a freelance photojournalist is suing Breitbart for using an Instagram photo of Black Lives Matter protesters without his permission on 20 separate URLs. A Getty Images photographer also accused Breitbart of infringing its copyright in a photo of Tom Brady for embedding Gerry Images’ tweet into one of its stories.
  • Multiple Defamation Suits Filed after Spree of Sexual Harassment Allegations.
    • The #MeToo social media campaign has inspired hundreds of women and men to speak out about instances of sexual harassment by famous entertainers, producers, and newsmen. Now, the subjects of the claims are suing their accusers for defamation. Bill O’Reilly seeks $5 million from a man who claimed on Facebook that the former Fox News host sexually harassed his ex-girlfriend through relentless late-night phone calls. The #MeToo post also details how O’Reilly allegedly asked the poster’s ex-girlfriend to assist O’Reilly in mudding the name of a different woman who had accused him of sexual harassment.
    • Harvey Weinstein, Brett Ratner, a Washington sheriff, and other alleged sexual harassers have also sued or have threatened to sue their accusers or the media organizations that published the claims.
    • On the other hand, accusers are also utilizing defamation laws against the men they say sexually harassed them. For example, a former contestant on The Apprentice filed a suit against President Trump after he publicly denied the claims she lodged against him.
  • Highly Controversial Steele Dossier at the Center of Multiple Defamation Claims.
    • Aleksej Gubarev is suing for defamation after Buzzfeed failed to redact his name when they published the now infamous dossier about President Trump’s alleged ties to Russia. Buzzfeed’s lawyers filed a motion to compel the Department of Justice, Office of the Director of National Intelligence, James Comey, and James Clapper to answer or confirm nine questions about their role in verifying the document. While other media outlets have filed Freedom of Information Act requests to gather information about the government’s verification process, Buzzfeed’s request arguably carries more weight, since the information is necessary for its defense that their article was a “fair and accurate report of the records that were a basis of official government actions.” The news site seeks protection under Florida’s reporter privilege, common law, and the First and Fourteenth Amendments of the U.S. Constitution, while the government argues any response would require disclosing classified information.
    • Buzzfeed isn’t the only party that wants answers: Gubarev is seeking to discover who provided Buzzfeed with the dossier. Fusion GPS, the firm hired to investigate Trump’s ties to Russia, and Christopher Steele, the document’s author, both deny being the source.
    • Separately, three owners of Russia’s largest commercial bank have filed their own suit against the firm and the document’s financier Glenn Simpson, in addition to their existing defamation claim against Buzzfeed.

About: DJ turned JD highlights the latest legal updates in the entertainment and media industries, intellectual property, the internet and social media. The blawg is compiled and curated by Bobby Desmond. After working as a radio personality, Bobby attended the University of Florida Levin College of Law in order to pursue an in-house legal career at an entertainment or media corporation. He has interned at PBS with America’s Public Television Stations in Arlington, VA and at AMC Networks in New York, NY. He graduated in May 2018 and passed the New York Bar Exam in July 2018.


 

New Lawsuits from the Internet invoking IP and Media Law

  • Another Rich Man Sues a Website after Bad Press. In a case that is reminiscent of billionaire Peter Thiel financing Hulk Hogan’s suit against Gawker after the site outed Theil as gay, game developer Jonathan Monsarrat is suing Encyclopedia Dramatica for publishing a wiki-page which cited to stories accusing the millionaire of creating a dating service to collect information on women and allegedly distributing alcohol to teenagers. (This is not the first time Monsarrat has sued a site that published unflattering stories about him. He previously sued a LiveJournal blogger that posted a story about his arrest in 2010. Monsarrat later dropped that case after it became clear that it was brought in bad faith.) The newest suit claims Encyclopedia Dramatica infringed on Monsarrat’s copyright in quotes from forum posts and a photo of Monsarrat in a beaver costume. Encyclopedia Dramatica believes this suit was also brought in bad faith. Follow this case for potential anti-SLAPP litigation, for insight on the recent trend of websites being sued by the rich for publishing unbecoming stories and on the recent trend of websites crowdfunding legal defenses.
  • Spotify Sued after Struggling to Obtain All Necessary Music Licenses. Amongst rumors that the company plans to launch on the NYSE, Spotify was recently hit with two copyright infringement lawsuits (here and here). Spotify has deals to license the sound recordings and other licenses to publicly perform the songs, but songwriters and music publishers are suing for unauthorized use of the song compositions. The streaming service sends out notice of intention letters as required to attain Section 115 compulsory licenses from the songwriters and publishers, but argues that finding each of the co-authors of their entire catalog is too hard a task. Spotify has settled similar cases in the past for tens of millions of dollars. Keep up with these cases to remain fully aware of the development of mechanical licenses in the age of the internet and for insight on class action lawsuits that involve IP infringement.
  • Requesting Access to Social Media Accounts in the Hiring Process. A new lawsuit alleges NBC demanded prospective employees share their personal social media accounts before being offered an interview. Half the states ban prospective employers and universities from requesting access to a prospective employee’s personal social media accounts. Although requesting social media access is not prohibited during the hiring process in New York, providing access to personal social media accounts could potentially reveal protected Equal Employment Opportunity information such as age, religion, and medical information.
  • Sci-Hub Sued Again for Providing Free Access to Scholarly Works. Hoping to mimic a $15 million award for a similar plaintiff in the Southern District of New York, the American Chemical Society is suing Sci-Hub under copyright and trademark law for spoofing the ACS’s website and provided access to over 62 million academic publications (which are published by a collection of sites including ACS, Elsevier, Springer, and more.) Some academics believe the publishing sites are unlikely to receive any of the awarded damages, since Sci-Hub is run out of Russia under a variety of domain names and IP addresses. Other academics, however, intend to use these case as inspiration in their protests against the publishing sites for affordable access to academic publications. Follow this string of cases for insight on collecting damages from defendants overseas and for trends in the licensing of scholarly works.
  • Jenner Shirts Inspire Social Media Outrage, Lawsuits, and Satirical Copycats. Kendall and Kylie Jenner received a cease and desist letter for use of The Doors’ likenesses, after the reality star sisters released a line of $125 t-shirts with the images of the band and other musical icons including Tupac Shakur, Metallica, Pink Floyd, Ozzy Osbourne, and Biggie Smalls. The family of the Notorious B.I.G. took to Instagram to declare that the shirts had no affiliation with or approval from the rapper’s estate, while Sharon Osbourne sent out a tweet critical of the girls’ decision to include her husband in their fashion line. After only two shirts were sold, the line was pulled, and Kendall Jenner tweeted an apology. The photographer behind the Tupac Shakur images is now suing the sisters for copyright infringement, but the Jenner sisters claim to have a valid license for the images. (Shortly thereafter, the rock band Arcade Fire satirized the shirts by making their own versions to mock the Jenner sisters, followed by an apology tweet that mimicked Kendall’s own tweet.) Separately, Kylie Jenner is being sued for copying an artists’ painting of biting lips for an advertisement promoting her upcoming show, Life of Kylie. Keep up with these case for more tweets from celebrities attempting to sound like lawyers.
  • @realDonaldTrump Faces a #realLawSuit after Blocking Twitter Users. The Knight First Amendment Institute at Columbia University is representing a flock of Twitter users who have been blocked by the President’s account. The suit claims @realDonaldTrump is a constitutionally protected public forum and that blocking users unconstitutionally prohibits access to government statements and unconstitutionally prevents petitions for redress of grievances. In a similar case, the United States District Court for the Eastern District of Virginia ruled that a Facebook user’s constitutional rights were violated when a county official blocked his account. Separately, a photographer is suing the Trump Organization for copyright infringement after the company posted the photographer’s copyrighted work on its site and the @realDonaldTrump Instagram account. Follow these cases for insight on how Trump critics are using the First Amendment and IP law as a check and balance against the President.

About: DJ turned JD highlights the latest legal updates in the entertainment and media industries, intellectual property, the internet and social media. The blawg is compiled and curated by Bobby Desmond. After working as a radio personality, Bobby attended the University of Florida Levin College of Law in order to pursue an in-house legal career at an entertainment or media corporation. He has interned at PBS with America’s Public Television Stations in Arlington, VA and at AMC Networks in New York, NY. He graduated in May 2018 and passed the New York Bar Exam in July 2018.


 

New Case Law in Entertainment, Media, and IP Law

SCOTUS declined to hear two Digital Millennium Copyright Act cases:

  • Lenz v. Universal Music Corp. After receiving a DMCA takedown request from Universal Music Group, YouTube removed a video of a baby dancing to Prince’s “Let’s Go Crazy” that fell within the fair use defense. The Ninth Circuit held that copyright owners must reach a “good faith belief” that the material is infringing before filing a takedown request. Advocates against DMCA abuse hoped the Supreme Court would raise the easy, subjective standard to a more rigorous “objectively reasonable” belief in order to prevent censorship, but the court passed on reviewing the case.
  • EMI Christian Music Grp., Inc. v. MP3tunes, LLC. Record companies and music publishers sued a digital music storage site for copyright infringement. The jury awarded $48 million to the plaintiffs, despite the district court finding that the site had a reasonably implemented repeat infringer policy as required for safe harbor protection under 17 U.S.C. § 512. The district court then partially granted the site’s post-trial motion for judgment as a matter of law, reducing the award to $12 million by reasoning that the site did not have red flag knowledge or willful blindness regarding two categories of pirated songs. Upon review, the Second Circuit reinstated the original verdict holding that a reasonable jury could find that the site did not have a reasonable repeat infringer policy, because the site did not connect takedown notices to users who repeatedly created links to that pirated content or to users who repeatedly copied that pirated content. Some copyright experts argued the Supreme Court should have taken the case, since the ruling directly conflicts with the DMCA’s “no duty to monitor” rule.

SCOTUS rules on the disparagement clause and copyright separability:

  • Matal v. Tam. The U.S. Patent and Trademark Office invoked §2(a) of the Lanham Act to deny “The Slants” trademark registration, since the band’s name was deemed to be disparaging to Asians. The disparagement clause prohibited registration of terms that bring persons, institutions, beliefs, or national symbols into contempt or disrepute. The band, which sought to end the disparaging connotation by reclaiming the racial slur and using it in a positive and empowering way, asserted a free speech defense. Justice Alito agreed that the disparagement clause violated the First Amendment, since “speech may not be banned on the ground that it expresses ideas that offend.” The case also ended decades of Native American activism to strip the Washington Redskins of trademark protection.
  • Star Athletica LLC v. Varsity Brands Inc. Venturing into fashion law to address the widespread disagreement among the circuits, SCOTUS reviewed the separability of unprotected useful items (such as clothing) from their protected expressive elements. The fashion industry hoped for a broad definition that would protect their products under copyright, while consumer advocates hoped a narrower approach would increase competition. Clarence Thomas wrote the new test: copyright protects expression that can “be perceived as a two- or three-dimensional work of art separate from the useful article” so long as it qualifies as protectable expression when “imagined separately from the useful article into which it is incorporated.” Some experts questioned whether this ruling would have the unintended consequence of expanding copyright protection to basic fashion tropes such as frequently used colors, stripes, and shapes.

Intellectual property and media law decisions from the lower courts:

  • Elliott v. Google, Inc. Google filed a cybersquatting complaint under the Uniform Domain Name Dispute Resolution Policy (UDRP) when Elliott registered 763 domain names inclusive of the word “google.” After the arbitrator sided with the tech giant, Elliott filed a claim to have the trademark cancelled, arguing that it had succumbed to genericide. Genericide occurs when a trademarked brand loses protection, because it has become the generic name for the product or services it protects (e.g. aspirin). This often occurs because the trademark owner has failed to police the mark and prevent others from using its mark to identify competitor’s products or services. Although “google” is used as a verb meaning “to search the internet,” the Ninth Circuit held that Google will not lose trademark protection, because the use of “google” as a verb did not necessarily constitute generic use. The brand passed the “who-are-you/what-are-you” test, since the use of “google” as a verb is used to describe searching the internet but not to describe all search engine services as a category of products or services.
  • Corbello v. Devito. The District Court for the District of Nevada overturned a jury verdict against the Broadway musical “Jersey Boys” for copyright infringement of an unpublished autobiography, since a fair use analysis of the copying showed that only a quarter of a percent was copied from the source content. Most similarities, the court explained, were due to the fact that both works were based on actual historical events, which are not copyrightable.
  • Jordan-Benel v. Universal City Studios, Inc. Douglas Jordan-Benel sued Universal City Studios for allegedly using substantial parts of his screenplay for the basis of “The Purge” film series. The implied-in-fact contract claim was based on Universal City Studios’ failure to pay Jordan-Benel. Universal City Studios filed an anti-SLAPP motion, which was denied by the district court because the contract claim did not arise from conduct in furtherance of the right of free speech. The Ninth Circuit affirmed, and the case is expected to continue at a lower court and potentially go to trial.
  • Virginia Citizens Def. League v. Katie Couric. Katie Couric was sued for defamation in relation to a nine second pause after the reporter asked gun rights advocates a question in a documentary. The gun rights advocates claimed the footage was manipulated to falsely inform viewers that the subjects had been stumped by the question and had no basis for their opinions. The district court granted Couric’s motion to dismiss, because the interview scene was not false, since the gun rights advocates did not answer the question and “the editing simply dramatizes the sophistry” of the gun rights advocates.

 


About: DJ turned JD highlights the latest legal updates in the entertainment and media industries, intellectual property, the internet and social media. The blawg is compiled and curated by Bobby Desmond. After working as a radio personality, Bobby attended the University of Florida Levin College of Law in order to pursue an in-house legal career at an entertainment or media corporation. He has interned at PBS with America’s Public Television Stations in Arlington, VA and at AMC Networks in New York, NY. He graduated in May 2018 and passed the New York Bar Exam in July 2018.